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The Times Mirror Center in 1987 developed a unique voter classification system based on three major elements — party affiliation, political participation, and personal values and attitudes — and using the statistical technique called “cluster analysis.” The new typology developed in 1995 is built on the same foundation, with minor modifications. Nine values and attitudes […]
Dole’s Image The respective campaign success and failure of Clinton and Dole with various constituencies emerges more clearly in the public’s assessment of each candidate’s personal character, attitudes and performance. In these measurements, Dole has lost ground or has not improved for the most part compared to seven months ago. For example, fewer voters now […]
The survey results are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among 1,517 registered voters from a nationwide sample of adults 18 years of age or older, during the period September 25- 29, 1996. For results based on the total sample, one can say with 95% confidence that the […]
The survey results are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,508 adults, 18 years of age or older, during the period September 5-8, 1996. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling […]
Analysis Breakdowns An analysis of recent Pew Research Center surveys Republicans… Who They Are Despite its resurgence over the past 20 years, the Republican Party has never been numerically superior to the Democratic Party. For most of the 1990’s, the two have been essentially equal in this respect. In our most recent surveys, the Center […]
The survey results are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among two nationwide samples of adults, 18 years of age or older. The first survey was conducted during the period April 19-25, 1996 among 1,751 adults. The second survey which dealt with media believabality was conducted during the […]
The survey results are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,975 adults, 18 years of age or older, during the period May 31-June 9, 1996. For results based on the total sample, one can say with 95% confidence that the error attributable to […]
Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]
Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]
Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush […]