Numbers, Facts and Trends Shaping Your World

Politics

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    Michael Vick Case Draws Large Audience

    Summary of Findings Michael Vick’s legal troubles attracted a large news audience last week. One-in-four Americans followed the Vick story very closely and 18% said it was the single news story they followed more closely than any other. Overall, the public believes Vick, the Atlanta Falcons quarterback, has been treated fairly by the press, but […]

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    Clinton and Giuliani’s Contrasting Images

    Summary of Findings Sen. Hillary Clinton is by far the most popular presidential candidate among her own party’s voters, but has among the lowest overall favorable ratings of the leading candidates. In sharp contrast, the front-running Republican candidate, Rudy Giuliani, evokes relatively modest enthusiasm from the GOP base, but is as broadly popular with all […]

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    Utah Miners Top News Interest

    Summary of Findings For the second week in a row, the plight of six miners trapped in a Utah mine dominated public interest. Though coverage of the miners fell off significantly from the previous week, 32% of the public paid very close attention to the story and roughly the same proportion (34%) said this was […]

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    Few Interested in Bonds’ Home Run Record

    Summary of Findings While Barry Bonds’ 756th career home run broke one of baseball’s long standing records, it was a non-event for many Americans. Just 12% followed the story very closely, while a 42% plurality did not follow the story at all closely. Bonds’ record received significantly less public attention than the last home run […]

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    Presidential Campaign Isn’t Making a Good First Impression

    The final votes won’t be counted for another 15 months, but the 2008 presidential campaign already seems to be wearing out its welcome with many Americans. When asked to sum up their impression of the early-blooming campaign in a word, a majority of the public has a negative assessment, while just one-in-five has a kind […]

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    Two Decades of American News Preferences

    Although the size and scope of the American news media have changed dramatically since the 1980s, audience news interests and preferences have remained surprisingly static. Of the two major indices of interest that are the focus of this report — overall level of interest in news and preferences for various types of news — neither […]