Numbers, Facts and Trends Shaping Your World

Publications

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    Section 2: Issues of the 2012 Campaign

    Fully 86% of registered voters say that the economy will be very important to their vote in the fall; 84% say that jobs will be very important. Both issues have ranked at or near the top of voters’ priorities in campaigns dating back to 2004. The federal budget deficit is now viewed as more important […]

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    Section 1: General Election Preferences

    As the general election campaign gets underway, Obama’s slim 49% to 45% edge over Mitt Romney is based on his continued support among women, college graduates, blacks, Latinos and lower-income voters. Obama leads Romney by 13 points among women, which is identical to his victory margin over McCain among women four years ago, according to […]

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    With Voters Focused on Economy, Obama Lead Narrows

    Overview With voters continuing to focus on economic issues, Barack Obama holds a slim 49% to 45% advantage over Mitt Romney in the latest Pew Research Center survey of nearly 2,400 registered voters nationwide. Obama’s lead has narrowed since last month, when he had a 12-point advantage, though it is comparable to margins from earlier […]

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    General Election Preferences by Religious Group

    The latest Pew Research Center polling shows that Obama has strong support from black Protestants and the religiously unaffiliated, while Romney holds a lead among white evangelicals and white Catholics. The complete report includes general election preferences by religion and by gender within religious groups as well as voters’ views on which issues are very important in deciding who to vote for this fall

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    The Future of Money in a Mobile Age

    In a Pew Internet/Elon University survey, internet experts predict that payment with mobile devices will be commonplace by 2020—although a number of potential hurdles and holdouts stand in the way

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    Obama vs. Romney: Which One Can Defy Political History to Win?

    With the focus now fully on the campaign between Barack Obama and Mitt Romney, commentary about the issues, the voting blocs and the strategies of the two campaigns dominates political discourse. But having polled on the last 10 presidential elections, I’m struck by a meta-question about each candidate’s viability that may trump all else. Obama […]

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    Gay Marriage: The Electorate Changes, and Politics Follow

    Seems like just yesterday that opposition to gay marriage was the strategy of choice to rally and energize the conservative base. In the 2004 presidential election, analysts believed that proposed state constitutional amendments banning same-sex marriage increased the turnout of socially conservative voters in as many as 11 states, where the measures appeared on the […]