As internet use grows– whether through a traditional computer, tablet, gaming device or cell phone – new techniques are being developed to conduct social research and measure people’s behavior and opinion while they are online. The Pew Research Center has been exploring these new techniques for measuring public opinion and critically evaluating how they compare […]
Barack Obama retained enough support from key elements of his base to win reelection, even as he lost ground nationally since 2008. In particular, Obama maintained wide advantages among young people, women, minorities, and both the less affluent and the well-educated. Overall, Obama benefited from relatively strong turnout – both nationally and in key battleground […]
Obama’s margin of victory in the 2012 popular vote was smaller than in 2008. But the religious contours of the electorate were similar to recent elections – traditionally Republican groups such as white evangelicals and weekly churchgoers strongly backed Romney, while traditionally Democratic groups such as black Protestants, Hispanic Catholics, Jews and the religiously unaffiliated backed Obama by large margins.
