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    Census Advertising: Does It Work?

    One of the paid ads that will air during Sunday’s Super Bowl will be promoting the 2010 Census, telling Americans that it’s coming soon and urging them to participate.

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    Social Media & Mobile Internet Use Among Teens and Young Adults

    While the overall internet population expanded continuously over the past decade, Millennials continue to be the most likely age group to go online (93% now use the internet). However, their use of blogs, Twitter and social networking sites has changed in recent years.

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    Public Focus Still on Haiti; Media Shifts to State of Union

    Summary of Findings In a week when the media focused heavily on Barack Obama’s first State of the Union address and the state of the economy, Americans continued to track news about the earthquake in Haiti more closely than any other major news story. Four-in-ten say they followed news about the aftermath of the earthquake […]

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    Social Media and Young Adults

    Blogging among teens and young adults drops to half what it was in 2006. Wireless connectivity is high among those under 30 and social network use continues to rise, but certain features of the social sites are less popular with teens.

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    What’s the point of Health 2.0?

    I believe that, although very few people engage with their health on a daily or even weekly basis, it is important to understand what they do when their attention is focused on a health question.