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    The Bounce Effect

    There is little doubt that the fall campaign begins in earnest with McCain having gained the momentum. How good an indicator is this of where the electorate is headed on Nov. 4?

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    McCain’s Image Improves – With Big Assist From Palin

    Summary of Findings The American public paid a lot of attention to the presidential campaign last week as the Republican Party took center stage. More than half watched at least some television coverage of the Republican convention in St. Paul, and the speech by GOP vice presidential nominee Sarah Palin stands out as the highlight […]

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    After Busy Week, Views of Both Candidates Improve

    Summary of Findings Interest in the presidential election surged last week, with the public following campaign news more closely than at any point since the Super Tuesday primaries in February. As attention to the campaign has increased, the images of both Barack Obama and John McCain have improved in recent days. In a survey conducted […]

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    Obama’s Background Better Known Than His Issue Positions

    Summary of Findings As Barack Obama prepares to accept the Democratic Party’s nomination for president and frame his campaign message for the fall, many Americans still do not have a clear understanding of where he stands on the issues. Public awareness of Obama’s policy positions has increased modestly over the past month. Still, fewer than […]

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    Obama’s Challenge

    As Democrats gather in Denver, many may be wondering why the presidential race has tightened. An analysis of polling data shows that that while voters are unhappy with the state of the nation and give low ratings to President Bush, the GOP base has started to solidify around McCain. Polling also finds that Obama’s extensive media coverage may be a mixed blessing.

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    A Closer Look at the Parties in 2008

    As the 2008 conventions approach, the Democratic Party’s advantage in party identification remains as large as it has been over the past two decades, and the Democratic Party’s image remains substantially more positive than the GOP’s.

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    More Americans Question Religion’s Role In Politics

    Overview Some Americans are having a change of heart about mixing religion and politics. A new survey finds a narrow majority of the public saying that churches and other houses of worship should keep out of political matters and not express their views on day-to-day social and political matters. For a decade, majorities of Americans […]