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    The People, the Press & Politics – Survey VII

    Report Summary This is the seventh in a series of national surveys commissioned by Times Mirror to assess the American electorate. … This survey deals with the choices voters mad on November 8.  It utilizes the typology to gauge opinions of the candidates, important campaign and policy issues that determined vote choice, and assessments of […]

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    The People, the Press & Politics – Survey VI

    Report Summary This is the sixth in a series of national surveys commissioned by Times Mirror to assess the American electorate.  ….  The October pre-election survey deals with the voter’s assessments of the Bush-Dukakis race near the end of the 1988 presidential campaign.  it utilizes the Times mirror typology to gauge opinions of the candidates, […]

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    The People, The Press & Politics – Survey V

    Report Summary This is the fifth in a series of national surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to provide a better understanding of […]

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    The People, The Press, & Politics – Survey III

    Report Summary This is the third in a series of nationwide personal interview surveys commissioned by Times Mirror to assess the American electorate.  The People, The Press, and Politics series employs a unique voter classification scheme developed by Gallup for Times Mirror in 1987.  The overall purpose of these surveys is to better understand voter […]

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    The People, The Press & Politics, Survey II

    Summary Report For this Times Mirror Survey, face-to-face personal interviews were conducted among a nationally representative sample of 2,109 adults during the period from January 8 to 17, 1988. George Bush’s commanding lead among Republicans in national surveys is a consequence of the ground he has gained among Enterprisers since the last Times-Mirror/gallup survey.  while […]

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    1988 Survey Analyses

    Analyses Includes:   The Gender Gap Expectations for Voter Turnout in November U.S.-Soviet Relations and the INF Treaty Coalition building in 1988 The Nominating Process Protectionist Themes Emerge for Democrats in 1988 Important Problems Facing the Country Perspectives on the Reagan Presidency The Media and the Nominating Process

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    The People, the Press and the 1988 Campaign

    Report Summary Public Favorability Toward the Press The public continues to regard news organizations less favorably than it did before news of the Iran-Contra affair changed public opinion.  A Gallup/Times Mirror survey conducted last January found that the President’s declining popularity had a fallout effect on other institutions, including the press.  Since January, there has […]

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    The People, the Press & Politics

    Report Summary There are 11 distinct groups in the American electorate — 10 that vote in varying degrees, and one that does not vote at all. How Americans vote is a much more complex process than previously defined. There have been many attempts to analyze political attitudes in this country. Some analysts have focused on […]

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    The Press and the Presidency

    Report Summary Reagan’s Fall The extent to which President Reagan’s image has been tarnished by the Iran-Contra arms scandal has been evident in the major public opinion surveys released over the last month.  The current Gallup/Times Mirror survey results further document Reagan’s fall.  The number themselves — the proportion of Reagan supporters versus critics — […]

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    The People and the Press, Part 2

    Report Summary “People and the Press” is a comprehensive investigation into public attitudes toward the press conducted by the Gallup Organization, Inc. on behalf of Times Mirror.  part 2 in the series, reported herein, presents findings about two current news media issues:  terrorism and news leaks.  In addition, general press opinion in America is tracked […]

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