Roughly half of Americans are knowledgeable about personal finances
Among U.S. adults who are knowledgeable about personal finances, 49% say they learned a great deal or a fair amount about personal finances from family and friends.
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Striking findings from 2024
Here’s a look back at 2024 through 14 of our most striking research findings.
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Voters Broadly Positive About How Elections Were Conducted, in Sharp Contrast to 2020
Trump voters’ skepticism about election administration and the counting of mail-in ballots declined sharply with their candidate’s win.
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Most Americans continue to say media scrutiny keeps politicians from doing things they shouldn’t
Americans continue to say criticism from news organizations keeps political leaders from doing things they shouldn’t.
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2024 elections show more partisan splits between states’ presidential and Senate votes than in recent past
Four states that Republican Donald Trump carried in this month’s presidential election also elected Democratic senators.
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Wide partisan divisions remain in Americans’ views of the war in Ukraine
Republicans are far more likely than Democrats to say the United States is providing too much support to Ukraine (42% vs. 13%).
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Most Americans say undocumented immigrants should be able to stay legally under certain conditions
Among those who support mass deportations, 43% also say undocumented immigrants should have a way to stay in the country legally.
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After Trump’s victory, Democrats are more pessimistic about their party’s future
The partisan gap in Republican and Democratic views of their parties’ futures (35 percentage points) is much larger than after any recent election.
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Public Narrowly Approves of Trump’s Plans; Most Are Skeptical He Will Unify the Country
Americans feel more “warmly” toward Trump today than after the 2020 or 2016 elections, and he draws broad confidence on the economy.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
