Numbers, Facts and Trends Shaping Your World

Publications

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    Methodology: How Crimson Hexagon Works

    To arrive at the results regarding the tone or frame of discussion on social media, and specifically Twitter, Pew Research often uses computer coding software provided by Crimson Hexagon. That software is able to analyze the textual content from all publicly available posts on Twitter. Crimson Hexagon (CH) classifies online content by identifying statistical patterns […]

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    App vs. Web for Surveys of Smartphone Users

    Pew Research Center methodologists examine the efficacy of intensive data collection with a probability-based panel and the differences in participation and responses when using a smartphone app as opposed to a web browser for a study of smartphone use.