Numbers, Facts and Trends Shaping Your World
Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]
Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.
Report Summary Bill Clinton is in as solid a position with American voters as was George Bush four years ago at this time. The Arkansas Governor’s 53% to 38% lead over President Bush has stabilized and his support is as firm as Bush’s was in September of 1988.
Report Summary The American electorate has changed its allegiances more dramatically and rapidly in recent weeks than perhaps ever before in campaign history. However, the size of the shift is so large and the commitment of voters to its recipient, Governor Bill Clinton of Arkansas, is so tenuous, that voting intentions could again change dramatically […]
Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]
Report Summary On the eve of the national political conventions the American electorate is composed of three generations that are likely to play vastly different roles in the coming election. Americans over 50 may be the first generation of older people in modern history to spearhead a political revolution, and middle-aged people, clustered in the […]
Report Summary Unannounced candidate Ross Perot has pulled ahead of George Bush and Bill Clinton in the latest nationwide Times Mirror survey, but for all the talk of Perot’s connection with voters, his strength against Bush and Clinton is almost matched by non candidate Norman Schwartzkopf.
Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.
Report Summary While news about the Rodney King verdict and the Los Angeles riots clearly dominated the public’s interest, reports about the condition of the economy were still very closely followed by four in ten Americans (39%). But attention to the economy dropped significantly since Times Mirror’s March and February polls (47% and 47% respectively). […]
Report Summary Times Mirror’s Survey V in the series “Campaign 92” indicated a virtual three way tie between the three presidential candidates if the election were held today. But the survey’s principal focus was on the nature and intensity of voter support for each of the candidates, and voter knowledgability about where each of the […]