Numbers, Facts and Trends Shaping Your World

Publications

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    Campaign Incidents Have Little Punch

    Introduction and Summary The rhetoric and events of the presidential campaign so far are having little impact on the attitudes of voters nationwide. Voter preferences are being shaped more by general impressions of the candidates than by what they are saying or by what is happening to them along the campaign trail. While many Americans […]

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    Retro-Politics

    Foreword and Overview Foreword In 1987, we embarked on an ambitious project to better understand the nature of American politics. We identified a broad range of beliefs and values that underlie common political labels and that ultimately drive political action. A voter typology emerged from this effort which classifies the electorate into distinct groupings, defined […]

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    Optimism Reigns, Technology Plays Key Role

    Introduction and Summary Americans anticipate many perils in the next century, but none of them, no matter how grave, can dim the public’s positive view of the future. Despite consensus forecasts of natural disasters, environmental calamities and international terrorism, Americans are near unanimous in their confidence that life will get better for themselves, their families […]

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    Senate Test Ban Vote Little Noticed, Less Understood

    Introduction and Summary The U.S. Senate’s rejection of the underground nuclear test ban treaty has gone unnoticed by half of the public, and only one-in-ten Americans say they have heard a lot about why some in the Senate backed the treaty, while others opposed it. Just about half of respondents (49%) polled in a Pew […]

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    Candidate Qualities May Trump Issues in 2000

    Introduction and Summary Even though Americans say that issues matter most, candidates’ personal qualities may be decisive in a campaign without dominant issues. Voters make fine distinctions, however, about what they want to know about candidates personally. Americans strongly reject press inquiry into most avenues of candidates’ private lives, yet at the same time place […]

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    Too Much Money, Too Much Media Say Voters

    Introduction and Summary Americans are showing signs of disaffection with a presidential campaign that is just beginning. The public thinks the press and large campaign contributors are having too much influence on who gets nominated, and a 60% majority thinks voters themselves have too little say. The latest Pew Research Center survey, conducted on the […]

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    JFK Jr Tragedy Attracts Huge Audience

    Introduction and Summary News of the disappearance and death of John F. Kennedy Jr. attracted a large news audience last week, but most Americans think that news organizations over-covered the story. More than eight-in-ten paid attention to news of the tragedy, and as many as 54% paid very close attention. It ranks as one of […]

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    Third Party Chances Limited

    Introduction and Summary The prospects for a third party presidential candidate appear dim. Americans are reasonably satisfied with the existing field of candidates for the 2000 presidential election, and overwhelming numbers say they would not consider voting for outsiders Jesse Ventura or Ross Perot. Three-in-four people say they would be satisfied with a contest between […]