Numbers, Facts and Trends Shaping Your World
The actual vote may be 15 months away, but a loaded campaign calendar helped make last week the biggest one so far for the 2008 presidential race in talk media. No other stories really came close. One of the biggest topics in all the talk: Democratic front runner Hillary Clinton.
Summary of Findings While Barry Bonds’ 756th career home run broke one of baseball’s long standing records, it was a non-event for many Americans. Just 12% followed the story very closely, while a 42% plurality did not follow the story at all closely. Bonds’ record received significantly less public attention than the last home run […]
The final votes won’t be counted for another 15 months, but the 2008 presidential campaign already seems to be wearing out its welcome with many Americans. When asked to sum up their impression of the early-blooming campaign in a word, a majority of the public has a negative assessment, while just one-in-five has a kind […]
Although the size and scope of the American news media have changed dramatically since the 1980s, audience news interests and preferences have remained surprisingly static. Of the two major indices of interest that are the focus of this report — overall level of interest in news and preferences for various types of news — neither […]