Numbers, Facts and Trends Shaping Your World

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    Seniority

    McCain leads among voters ages 65 and older.

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    Taxing Issue

    Half of registered voters choose Obama on taxes.

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    Obama vs. Kerry

    Views of Obama are more favorable than were opinions of John Kerry at a comparable time in the 2004 election cycle.

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    When vinyl starts to look good again

    Our tracking data from the end of last year shows that the size of the music downloading audience is larger than ever. In the American adult population alone, some 37% of internet users say they download music files online and 7% do so on a typica…

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    Post-Debate: Palin Still Seen as Unqualified, a Bump for Biden

    Overview While last week’s vice-presidential debate had a larger audience than any other in history, voters’ impressions of Sarah Palin have changed little. A special re-interview this weekend of voters who had been first polled a week ago found that most (55%) continue to have a favorable view of Palin, but most (52%) also still […]

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    Pre-Palin Republican “Mommy Penalty”

    Republicans were significantly less likely to vote for a candidate who is a mother of young children than one who is a father of young children, other factors being equal.

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    Confident vs. Experienced

    After the first presidential debate, the words most used to describe Obama’s performance and McCain’s were “confident” and “experienced,” respectively.

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    Veep Debate, Palin Rule Campaign News

    Coverage of the nation’s financial crisis reached new heights last week as Congress struggled to produce a bailout package. But when it came to the presidential campaign narrative, the match-up in Missouri proved more interesting to the media.