Numbers, Facts and Trends Shaping Your World

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  • presentation

    Generations Online: Charts

    This is a series of charts related to the “Generations Online in 2009” report released on Jan. 28, 2009.

  • report

    Generational differences in online activities

    Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online.

  • short reads

    Need that Computer and Cellphone

    Computers are deemed a necessity by just half (51%) of the adult public, and cell phones by 49%. But both of these products are making a swift climb up the necessity scale.

  • short reads

    The Simple Life

    Fully a third of people living in rural areas see five or fewer widely held consumer products as necessities rather than luxuries.

  • short reads

    Heaven: Not a Gated Community

    Most Americans who claim a religious affiliation think many religions, not just their own religion, can lead to eternal life.

  • short reads

    Gain to Believe In

    Roughly half of Americans say people like themselves would gain influence under the Obama administration.