Numbers, Facts and Trends Shaping Your World

Publications

  • report

    Inauguration Outdraws Interest in Economy

    Summary of Findings The public paid very close attention to the inauguration of Barack Obama as president last week, while keeping a close eye on the nation’s troubled economy. More than four-in-ten (42%) Americans say the inauguration of the nation’s first black president was the news story they followed most closely. By comparison, 25% say […]

  • report

    Generational differences in online activities

    Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online.

  • short reads

    Need that Computer and Cellphone

    Computers are deemed a necessity by just half (51%) of the adult public, and cell phones by 49%. But both of these products are making a swift climb up the necessity scale.