Numbers, Facts and Trends Shaping Your World

Digital and non-digital advertising revenue


Digital and non-digital advertising revenue

Annual advertising revenue to all recipients, not just news outlets (in U.S. dollars)

YearNondigital advertisingDigital advertising
2011$124,821,360,000$31,998,790,000
2012$126,904,910,000$36,820,240,000
2013$126,215,710,000$43,026,350,000
2014$124,967,230,000$49,688,350,000
2015$121,687,590,000$59,347,360,000
2016$121,065,630,000$71,944,310,000
2017$116,896,750,000$88,664,170,000
2018$114,806,390,000$111,074,820,000
2019$109,734,470,000$132,456,430,000
2020$89,842,390,000$152,252,850,000

Note: Data from previous years is updated annually. Digital advertising on CTV not shown.

Source: eMarketer, U.S. Ad Spending Estimates.

PEW RESEARCH CENTER


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