Independent YouTube channels about twice as likely as news organizations to produce videos with a negative tone | Pew Research Center

September 25, 2020

Many Americans Get News on YouTube, Where News Organizations and Independent Producers Thrive Side by Side

Independent YouTube channels about twice as likely as news organizations to produce videos with a negative tone

Independent YouTube channels about twice as likely as news organizations to produce videos with a negative tone

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Independent YouTube channels about twice as likely as news organizations to produce videos with a negative tone

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Many Americans Get News on YouTube, Where News Organizations and Independent Producers Thrive Side by Side
About a quarter of U.S. adults get news from YouTube …and YouTube is an important way to get news for most who get news there
Most YouTube news consumers do not see very big problems with getting news from the site
Independent YouTube channels covered QAnon conspiracy theories much more frequently than news organizations
Independent YouTube channels about twice as likely as news organizations to produce videos with a negative tone
During December 2019, about a third of YouTube news videos were about Trump’s impeachment
About a quarter of all YouTube news videos studied focused on Trump
Just under half of the most popular YouTube news channels are oriented around a specific personality … with independent channels especially likely to use this model
YouTube news channels are a mix of independent channels and those affiliated with external news outlets … and both types of channels are popular with YouTube news consumers