Numbers, Facts and Trends Shaping Your World

Storyline Shifts from War to Washington

PEJ News Coverage Index January 5 – 11, 2009

Even as the fighting in Gaza continued to generate major coverage last week, the media focus shifted back to Washington and the daunting tasks confronting incoming president Barack Obama.

Thanks to his increasingly aggressive campaign for a stimulus package and some controversial appointments, Obama’s transition was the top story from Jan. 5-11, according to the News Coverage Index from the Pew Research Center’s Project for Excellence in Journalism. At 26% of the newshole, the subject more than tripled its coverage from the previous week.

While Obama’s advocacy for an economic package stood in contrast to his relative silence on the Mideast, the Gaza conflict was the second-biggest story last week (17%), dropping modestly from the previous week when it was No. 1. The war narrative seemed to evolve last week, with an increasing focus on the humanitarian situation inside Gaza.

The third-biggest story, at 12%, was the scandal that keeps on making news. As Illinois Governor Rod Blagojevich was being impeached last week, the man he picked to replace Obama went to the Capitol and appeared to make some headway in his battle to be seated as Senator. That saga was followed closely by the No. 4 story, the continuing economic crisis, at 10% of the newshole.

Last week also marked the continuation of a trend in evidence since the voters cast their ballots on Nov. 4. In every week since the election, the news agenda has been more diverse and diffuse, with three, and sometimes four stories each accounting for at least 10% of the newshole. By way of comparison, there were no more than two stories in double digits in any week between Aug. 18 and Election Day—a period when intense campaign coverage was dominating the news agenda.


Transition Watch

What a difference a week makes. In the first week of 2009, the new Obama administration was only the fourth-biggest story, it filled just 8% of the newshole, and the biggest storyline was the President-elect’s response to the fighting in Gaza. Last week, the transition was easily the No. 1 story and the two dominant components were Obama’s plans for the economy and his appointments to high office—which combined for more than three-quarters of transition coverage.

On the economic front, Obama took to the stump last week, pitching for quick action on a stimulus package. A Nov. 9 story in the Pittsburgh Post-Gazette reporting on his speech at George Mason University concluded that Obama’s main message was immediacy. “Mr. Obama’s most urgent words spoke to the timing, rather than the content, of the legislative package,” the story said. Citing Franklin Roosevelt’s inaugural warning that “the only thing we have to fear is fear itself,” the article asserted that Obama “was intent on conveying the message that there is plenty to fear from a lack of swift and ambitious action in Washington.”

Despite Obama’s hope for quick approval, some of the media narrative focused on signs that the new President’s plans were coming under increasing fire in Washington. The Jan. 9 New York Times reported that his economic proposal had run into a “crossfire from his own party in Congress,” with some Democrats urging “more focus on creating jobs and rebuilding the nation’s energy infrastructure rather than cutting taxes.”

On the appointments side, Obama had to contend with Bill Richardson’s withdrawal as a candidate for Commerce Secretary, some resistance to his nomination of former Clinton chief of staff Leon Panetta as CIA director, and opposition to the prospect of tapping telegenic CNN medical correspondent Dr. Sanjay Gupta as Surgeon General. While House Judiciary Chairman John Conyers objected to Gupta’s lack of “requisite experience,” New York Times columnist Paul Krugman blasted Gupta for what he described as an unfair “mugging” of filmmaker Michael Moore over his health care documentary Sicko.

One message embedded in last week’s transition coverage was that Obama may not be able to count on any extended honeymoon after Jan. 20.

War in Gaza

As the Gaza conflict moved into its second week, coverage tapered off slightly, dropping to 17% of the newshole from 21% the previous week. That included news that Joe the Plumber was adding to his CV with a stint as a war correspondent. (One of Joe’s first acts was to chastise foreign journalists for not being patriotic, telling them—according to the Jerusalem Post—“you should be ashamed of yourselves.”)

More significant news was made by Israel’s decision to allow humanitarian aid into Gaza, the passage of a UN cease fire resolution, and truce talks brokered by Egypt. But as the fighting raged on, a good deal of the storyline was about the civilian casualties, with the UN growing more vocal on the issue and ratcheting up pressure on Israel.

A Jan. 5 Washington Post story talked of “international warnings that Gaza’s humanitarian crisis would worsen in the coming days” and quoted a UN spokesman saying: “Women and children and babies are dying, and it has to stop.” A Jan. 8 NBC report featured images of bodies wrapped in burial shrouds as correspondent Richard Engel reported on “hundreds of mourners huddled in a Gaza graveyard…for an emotional and angry mass funeral.”

One sidebar to the war narrative was how both sides were covering it for domestic constituencies. A Jan. 8 Los Angeles Times story reported that Arab media “possess a potent arsenal of pictures, videos and hyperventilating voice-overs that portray Palestinians as courageous victims against a bloodthirsty aggressor.” On Jan. 11, the Washington Post said the view on Israeli TV was very different since “images from Gaza are relatively scarce, while the plight of Israelis injured or killed…is covered around the clock.”


The scandal surrounding the Illinois Governor accused of trying to sell Obama’s Senate seat has been a consistent newsmaker since he was arrested the morning of Dec. 9. And for most of last week, coverage focused on Roland Burris’ trip to Washington to attempt to take his seat in the Senate. He was not sworn in, but still seemed to be doing pretty well in a high stakes public relations battle fought in both the media and Congress. On the March 9 edition of MSNBC’s Hardball, host Chris Matthews bestowed a special “moxie” award on Burris, professing admiration for the former Illinois Attorney General’s determined effort to overcome deep Democratic opposition to his seating.

The drama shifted back to Illinois on Jan. 9 when an unbowed and Tennyson-spouting Blagojevich made his case to the public after being impeached. “The governor responded with what has become trademark defiance since he arrested on federal charges a month ago,” said an Associated Press story posted on “He accused the House of retaliating against him for trying to help the people of Illinois and said he’s confident he’ll be ‘properly exonerated’ at a Senate trial.” At least for now, there is no sign of either Blagojevich or Burris giving up without a major fight.

The Economic Crisis

The No. 4 story, the economic crisis, was down a bit from the previous week (to 10% from 13%), although much of the coverage of the Presidential transition last week was also about Obama’s plans for mitigating the meltdown.

The top storylines included coverage of the crisis’ impact on average Americans as well as the increasingly grim job situation in a week in which we learned that unemployment topped the 7% mark in December. Somewhat typical of the coverage was a Jan. 8 Wall Street Journal story that talked about a 35-year-old woman upset over the fact that her 401 K had lost 44% of its value in a year.

“Many retirement experts have come to a similar conclusion,” the story added, “the 401 (K) system, which has turned countless amateurs…into their own pension-fund managers, has serious shortcomings.”

Newsmakers of the Week

President-elect Obama was the lead newsmaker last week, followed by two men at the center of the Illinois political scandal, Roland Burris (No. 2) and Rod Blagojevich (No. 4) Obama’s surprise pick for CIA director, Leon Panetta, was No. 3 on the list of newsmakers. Bernard Madoff, who stands accused of a massive investor hoax, was the fifth-leading headline maker of the week.

The Rest of the Week’s News

In a week in which Congress held hearings on the Madoff scandal, that unfolding saga was the No. 5 story from Jan. 5-11, filling 3% of the newshole according to the News Coverage Index. The new U.S. Congress—which was sworn in last week without Burris and a winner in the still contested Minnesota Senate race—was the sixth-biggest story, at 2%. Next came bad weather, most notably major flooding in the Pacific Northwest, also at 2%.

The No. 8 story (2%) was the troubled U.S. auto industry, and last week, the bad news was that U.S. sales in December 2008 were down dramatically compared with the previous year, from more than 50% at Chrysler to about 30% at GM. Next on the roster (2%) came coverage of Russia, where the major story involved that nation’s decision to cut off natural gas shipments to Europe. Coverage of George Bush’s last few days in the White House was the No. 10 story, at 1%.

About the NCI

PEJ’s weekly News Coverage Index examines the news agenda of 55 different outlets from five sectors of the media: print, online, network TV, cable and radio. (See List of Outlets.) The weekly study, which includes some 1,300 stories, is designed to provide news consumers, journalists and researchers with hard data about what stories and topics the media are covering, the trajectories of that media narrative and differences among news platforms. The percentages are based on “newshole,” or the space devoted to each subject in print and online and time on radio and TV. (See Our Methodology.) In addition, these reports also include a rundown of the week’s leading newsmakers, a designation given to people or institutions who account for at least 50% of a given story.

Changes to the Index for 2009

Each year, PEJ examines the methodology of the Weekly News Index to ensure that both the content studied and the weights applied to each media sector reflect developments in how Americans consume news information. For 2009, PEJ made two adjustments, which went into effect on January 1, 2009. First, we updated the weighting system used to combine the calculations between the different media sectors. In recent surveys conducted by the Pew Research Center for the People & the Press the number of people who say they get their news online has increased. Consequently the weight given to online news stories has increased. Second, we increased from 5 to 12 the number of different Web sites included in our weekly coding. For detailed information on our weighting system or list of outlets, see our methodology page.

Mark Jurkowitz of PEJ

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