% of U.S. adults who use each social media platform

YouTube WhatsApp Reddit
Total 73% 20% 11%
Men 78% 21% 15%
Women 68% 19% 8%
Ages 18-29 91% 23% 22%
30-49 87% 31% 14%
50-64 70% 16% 6%
65+ 38% 3% 1%
White 71% 13% 12%
Black 77% 24% 4%
Hispanic 78% 42% 14%
High school or less 64% 18% 6%
Some college 79% 14% 14%
College graduate 80% 28% 15%
Urban 77% 24% 11%
Suburban 74% 19% 13%
Rural 64% 10% 8%

Source: Source: Survey conducted Jan. 8 to Feb. 7, 2019.