Who uses TikTok, Nextdoor
% of U.S. adults in each demographic group who say they ever use …
| TikTok | Nextdoor | |
|---|---|---|
| Total | 21% | 13% |
| Men | 17% | 10% |
| Women | 24% | 16% |
| Ages 18-29 | 48% | 5% |
| 30-49 | 22% | 17% |
| 50-64 | 14% | 16% |
| 65+ | 4% | 8% |
| White | 18% | 15% |
| Black | 30% | 10% |
| Hispanic | 31% | 8% |
| Less than $30K | 22% | 6% |
| $30K-$49,999 | 29% | 11% |
| $50K-$74,999 | 20% | 12% |
| More than $75K | 20% | 20% |
| High school or less | 21% | 4% |
| Some college | 24% | 12% |
| College graduate | 19% | 24% |
| Urban | 24% | 17% |
| Suburban | 20% | 14% |
| Rural | 16% | 2% |
PEW RESEARCH CENTER
