% of U.S. adults who use each social media platform

Twitter Pinterest Snapchat
Total 22% 28% 24%
Men 24% 15% 24%
Women 21% 42% 24%
Ages 18-29 38% 34% 62%
30-49 26% 35% 25%
50-64 17% 27% 9%
65+ 7% 15% 3%
White 21% 33% 22%
Black 24% 27% 28%
Hispanic 25% 22% 29%
High school or less 13% 19% 22%
Some college 24% 32% 29%
College graduate 32% 38% 20%
Urban 26% 30% 29%
Suburban 22% 30% 20%
Rural 13% 26% 20%

Source: Source: Survey conducted Jan. 8 to Feb. 7, 2019.