% of U.S. adults in each demographic group who say they ever use …
| Snapchat | |||
|---|---|---|---|
| Total | 23% | 31% | 25% |
| Men | 25% | 16% | 22% |
| Women | 22% | 46% | 28% |
| Ages 18-29 | 42% | 32% | 65% |
| 30-49 | 27% | 34% | 24% |
| 50-64 | 18% | 38% | 12% |
| 65+ | 7% | 18% | 2% |
| White | 22% | 34% | 23% |
| Black | 29% | 35% | 26% |
| Hispanic | 23% | 18% | 31% |
| Less than $30K | 12% | 21% | 25% |
| $30K-$49,999 | 29% | 33% | 27% |
| $50K-$74,999 | 22% | 29% | 29% |
| More than $75K | 34% | 40% | 28% |
| High school or less | 14% | 22% | 21% |
| Some college | 26% | 36% | 32% |
| College graduate | 33% | 37% | 23% |
| Urban | 27% | 30% | 28% |
| Suburban | 23% | 32% | 25% |
| Rural | 18% | 34% | 18% |
Note: Respondents who did not give an answer are not shown. White and Black adults include those who report being only one race and are not Hispanic. Hispanics are of any race.
Source: Survey of U.S. adults conducted Jan. 25-Feb. 8, 2021.
