% of U.S. adults who use each social media platform

Facebook Instagram LinkedIn
Total 69% 37% 27%
Men 63% 31% 29%
Women 75% 43% 24%
Ages 18-29 79% 67% 28%
30-49 79% 47% 37%
50-64 68% 23% 24%
65+ 46% 8% 11%
White 70% 33% 28%
Black 70% 40% 24%
Hispanic 69% 51% 16%
High school or less 61% 33% 9%
Some college 75% 37% 26%
College graduate 74% 43% 51%
Urban 73% 46% 33%
Suburban 69% 35% 30%
Rural 66% 21% 10%

Source: Survey conducted Jan. 8 to Feb. 7, 2019.