Facebook users with more 'ad preference' categories report greater accuracy in the way their interests and traits are listed

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December 3, 2019

The longer and more often people use Facebook, the more ad preferences the site lists about them

Facebook users with more ‘ad preference’ categories report greater accuracy in the way their interests and traits are listed

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Facebook users with more ‘ad preference’ categories report greater accuracy in the way their interests and traits are listed

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The longer and more often people use Facebook, the more ad preferences the site lists about them
Facebook users who use the site multiple times a day report more categories listed on their ad preferences

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ABOUT PEW RESEARCH CENTER Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

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