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August 6, 2026

Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones

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Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones
Internet and social media use shows no growth in advanced economies but continues to rise in emerging and developing countries
Internet penetration rates are high in North America, Europe and parts of the Asia-Pacific
Internet use more common in wealthier countries
Smartphones are common in Europe and North America, while sub-Saharan Africa and India lag in ownership
Social media is very popular in the Middle East and North America, but far from ubiquitous in Europe