What different survey modes and question types can tell us about Americans’ views of China
Regardless of mode or measure, most Americans have a negative view of China – and opinions have become more unfavorable in recent years.
Numbers, Facts and Trends Shaping Your World
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Contending with the 80/20 rule when studying online behavior
The Pareto principle, or “80/20 rule,” holds that in many systems, a minority of cases produce the majority of outcomes.
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Assessing the consistency of online opt-in polls
In this post, we examine whether online opt-in or “nonprobability” surveys are consistent in the same ways as probability-based surveys.
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How quantitative methods can supplement a qualitative approach when working with focus groups
In a recent project involving focus groups, we tested out quantitative as well as qualitative research methods.
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Building our first video series, ‘Methods 101’
Our Methods 101 videos aim to make survey research accessible to a non-specialist audience. Here’s a behind-the-scenes look.
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Urban, suburban or rural? Americans’ perceptions of their own community type differ by party
Even when they live in similar areas, Democrats and Republicans differ over whether those areas are urban, suburban or rural.
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Testing survey questions ahead of time can help sharpen a poll’s focus
Testing questions in advance can help ensure they are as clear as possible — and that they measure what researchers set out to measure.
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How focus groups informed our study about nationalism and international engagement in the U.S. and UK
We convened 26 focus groups in the U.S. and UK and asked participants to share their views about local, national and international issues.
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Adapting how we ask about the gender of our survey respondents
Updating our question wording acknowledges changing norms around gender identity and improves data quality and accuracy.
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Small changes in survey scales can matter when measuring political ideology in Europe
In this analysis, we compare two different ways of asking telephone survey respondents in Europe about their ideology.
