How quantitative methods can supplement a qualitative approach when working with focus groups
In a recent project involving focus groups, we tested out quantitative as well as qualitative research methods.
Numbers, Facts and Trends Shaping Your World
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In a recent project involving focus groups, we tested out quantitative as well as qualitative research methods.
Our Methods 101 videos aim to make survey research accessible to a non-specialist audience. Here’s a behind-the-scenes look.
Even when they live in similar areas, Democrats and Republicans differ over whether those areas are urban, suburban or rural.
Testing questions in advance can help ensure they are as clear as possible — and that they measure what researchers set out to measure.
We convened 26 focus groups in the U.S. and UK and asked participants to share their views about local, national and international issues.
Updating our question wording acknowledges changing norms around gender identity and improves data quality and accuracy.
In this analysis, we compare two different ways of asking telephone survey respondents in Europe about their ideology.
We’re excited to release a collection of Python tools that we’ve found ourselves returning to again and again.
Survey researchers frequently explore differences in public opinion by demographic group — how men’s views compare with those of women, for example, or how younger people compare with older people. Often, it’s also possible to look at differences by survey respondents’ geographic location. Yet, when geographic information is available in survey data, it’s not always […]
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