About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.
While service quality is the main driver of Americans’ tipping decisions, about three-in-ten U.S. adults also cite workers’ pay before tips as a major factor they consider.