PL_2026.04.15_wellness_influencers_featured_topic | Pew Research Center

May 6, 2026

Moms, Coaches, Doctors, Entrepreneurs: Who Are America’s Health and Wellness Influencers?

PL_2026.04.15_wellness_influencers_featured_topic

PL_2026.04.15_wellness_influencers_featured_topic — Photos, left to right: Barbara Lorena Vergarargara, Eleganza, MStudioImages and FujiCraft, all via Getty Images. Photo illustration by Pew Research Center.

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Moms, Coaches, Doctors, Entrepreneurs: Who Are America’s Health and Wellness Influencers?
Half of adults under 50 get information from health and wellness influencers
Vast majority of health and wellness influencers are on Instagram
41% of health and wellness influencers say they have a background as a health care professional
Nearly two-thirds of health and wellness influencers are women
Health and wellness influencers who are men are more likely to say they’re conventional medical professionals
Around 1 in 10 health and wellness influencers have more than 1 million followers