Numbers, Facts and Trends Shaping Your World

Who uses Twitter, Pinterest and Snapchat


Who uses Twitter, Pinterest and Snapchat
% of U.S. adults in each demographic group who say they ever use …
TwitterPinterestSnapchat
Total23%31%25%
Men25%16%22%
Women22%46%28%
Ages 18-2942%32%65%
30-4927%34%24%
50-6418%38%12%
65+7%18%2%
White22%34%23%
Black29%35%26%
Hispanic23%18%31%
Less than $30K12%21%25%
$30K-$49,99929%33%27%
$50K-$74,99922%29%29%
More than $75K34%40%28%
High school or less14%22%21%
Some college26%36%32%
College graduate33%37%23%
Urban27%30%28%
Suburban23%32%25%
Rural18%34%18%
PEW RESEARCH CENTER

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