Unique visitors of newspaper websites
Average monthly unique visitors to the top 50 U.S. newspapers by circulation
| Year (Q4) | Average monthly unique visitors |
|---|---|
| 2014 | 8,233,544 |
| 2015 | 9,709,071 |
| 2016 | 11,734,536 |
| 2017 | 11,527,744 |
| 2018 | 11,600,124 |
| 2019 | 12,149,197 |
| 2020 | 13,866,542 |
Note: For each year, the average traffic for each website for October/November/December was calculated; the data point represents the overall average of those numbers. Analysis is of the top 49 newspapers by average Sunday circulation for Q3 2015-2020, according to Alliance for Audited Media data, with the addition of The Wall Street Journal. For each newspaper, the Comscore entity matching its homepage URL was analyzed.
Source: Comscore Media Metrix® Multi-Platform, US, Unique Visitors, October-December 2014-2020.
PEW RESEARCH CENTER
