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Estimated advertising and circulation revenue of the newspaper industry


Estimated advertising and circulation revenue of the newspaper industry

Total revenue of U.S. newspapers (in U.S. dollars)

YearAdvertising ($)Circulation ($)Advertising ($)(estimated)Circulation ($)(estimated)
19563,223,000,0001,344,492,000  
19573,268,000,0001,373,464,000  
19583,176,000,0001,459,013,000  
19593,526,000,0001,549,576,000  
19603,681,000,0001,604,228,000  
19613,601,000,0001,684,319,000  
19623,659,000,0001,819,840,000  
19633,780,000,0001,901,820,000  
19644,120,000,0001,983,809,000  
19654,426,000,0002,023,090,000  
19664,865,000,0002,109,050,000  
19674,910,000,0002,180,242,000  
19685,232,000,0002,288,215,000  
19695,714,000,0002,425,446,000  
19705,704,000,0002,634,402,000  
19716,167,000,0002,833,320,000  
19726,939,000,0002,929,233,000  
19737,481,000,0003,037,820,000  
19747,842,000,0003,581,733,000  
19758,234,000,0003,921,515,000  
19769,618,000,0004,087,303,000  
197710,751,000,0004,310,236,000  
197812,213,000,0004,534,779,000  
197913,863,000,0004,950,542,000  
198014,794,000,0005,469,589,000  
198116,527,000,0006,206,141,000  
198217,694,000,0006,656,661,000  
198320,581,000,0007,044,098,000  
198423,522,000,0007,368,158,000  
198525,170,000,0007,659,297,000  
198626,990,000,0008,052,148,000  
198729,412,000,0008,399,032,000  
198831,197,000,0008,046,287,000  
198932,368,000,0008,370,324,000  
199032,280,000,000   
199130,349,000,0008,697,679,000  
199230,639,000,0009,163,534,000  
199331,869,000,0009,193,802,000  
199434,109,000,0009,443,217,000  
199536,092,000,0009,720,186,000  
199638,075,000,0009,969,240,000  
199741,330,000,00010,065,642,000  
199843,925,000,00010,266,955,000  
199946,289,000,00010,472,294,000  
200048,670,000,00010,540,643,000  
200144,305,000,00010,783,078,000  
200244,102,000,00011,025,896,000  
200346,156,000,00011,224,362,000  
200448,244,000,00010,988,651,000  
200549,435,000,00010,746,901,000  
200649,275,402,57210,548,344,000  
200745,375,000,00010,294,920,096  
200837,848,257,63010,086,956,940  
200927,564,000,00010,066,783,026  
201025,837,698,82210,049,360,689  
201127,078,473,8649,989,064,525  
201225,316,461,21510,448,561,493  
2013  23,587,097,43510,641,662,892
2014  22,077,809,95110,744,324,061
2015  20,362,238,29310,870,292,720
2016  18,274,943,56710,910,460,499
2017  16,476,453,08411,211,011,020
2018  14,346,024,18210,995,341,920
2019  12,864,064,24111,016,643,128
2020  9,601,389,15511,053,729,516

Source: News Media Alliance, formerly Newspaper Association of America (through 2012); Pew Research Center analysis of year-end SEC filings of publicly traded newspaper companies (2013-2020).

PEW RESEARCH CENTER


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