Digital mobile display advertising revenue by company
% of annual mobile net digital display advertising revenue going to …
| Year | Other | Microsoft | Snapchat | ||||
|---|---|---|---|---|---|---|---|
| 2014 | 48 | 1 | 7 | 11 | 34 | ||
| 2015 | 45 | 1 | <1 | 7 | 8 | 38 | |
| 2016 | 38 | 1 | 1 | 5 | 8 | 47 | |
| 2017 | 34 | 1 | 2 | 3 | 7 | 53 | |
| 2018 | 30 | 1 | 2 | 3 | 6 | 57 | |
| 2019 | 28 | 2 | 2 | 3 | 6 | 59 | |
| 2020 | 27 | 2 | 2 | 3 | 6 | 60 |
Note: Numbers may not add up to 100% due to rounding. In 2016, Microsoft purchased LinkedIn, and display advertising revenue from LinkedIn was consolidated under Microsoft starting that year. Data from previous years is updated annually.
Source: eMarketer, U.S. Ad Spending Estimates.
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