Digital display advertising revenue by company
% of annual digital display advertising revenue going to …
| Year | Other | Verizon | Yahoo | Amazon | |||
|---|---|---|---|---|---|---|---|
| 2014 | 48 | 4 | 4 | 6 | 1 | 15 | 23 |
| 2015 | 43 | 5 | 4 | 5 | 1 | 14 | 29 |
| 2016 | 41 | 4 | 3 | 4 | 1 | 12 | 36 |
| 2017 | 40 | 2 | 5 | 2 | 11 | 40 | |
| 2018 | 37 | 2 | 4 | 3 | 11 | 43 | |
| 2019 | 36 | 2 | 3 | 4 | 11 | 44 | |
| 2020 | 35 | 2 | 3 | 5 | 10 | 45 |
Note: Numbers may not add up to 100% due to rounding. In 2017, Verizon purchased Yahoo and created a new subsidiary called Oath that incorporated Yahoo, AOL and Verizon’s other digital entities. This entity was renamed Verizon Media Group in 2019. Accordingly, Verizon and Yahoo are not broken out separately after 2016. Data from previous years is updated annually.
Source: eMarketer, U.S. Ad Spending Estimates.
PEW RESEARCH CENTER
