Numbers, Facts and Trends Shaping Your World

Social media use varies across 37 countries


Social media use varies across 37 countries
% who, when asked if they ever use Facebook, Instagram, X, TikTok or Snapchat, say they …
Chart
Note: Percentages are calculated based on whether people say they use each of the following websites or apps: Facebook, Instagram, X (formerly known as Twitter), TikTok and Snapchat. Those who answered none of the social media platform use questions are not shown.
Source: Spring 2026 Global Attitudes Survey and survey of U.S. adults conducted Jan. 30-June 18, 2026.
“Across the Globe, People Increasingly Say Social Media Is Harming Democracy”
PEW RESEARCH CENTER


Social media use varies across 37 countries
% who, when asked if they ever use Facebook, Instagram, X, TikTok or Snapchat, say they …
CountryUse 3+ platformsUse 1 to 2 platformsUse none of the platformsCategories
U.S.374514North America
Canada275419North America
Sweden384814Europe
U.K.344323Europe
Spain335117Europe
Greece334621Europe
Poland305019Europe
France304425Europe
Hungary285319Europe
Italy275518Europe
Netherlands215128Europe
Germany164439Europe
Malaysia59374Asia-Pacific
Singapore51428Asia-Pacific
Japan432433Asia-Pacific
Philippines424513Asia-Pacific
Indonesia413623Asia-Pacific
Australia365311Asia-Pacific
Thailand334423Asia-Pacific
South Korea333829Asia-Pacific
Pakistan273835Asia-Pacific
Sri Lanka204237Asia-Pacific
India173348Asia-Pacific
Bangladesh103655Asia-Pacific
W. Bank/E. Jerusalem61327Middle East
Israel433720Middle East
Turkey384913Middle East
Nigeria462825Africa
Ghana432927Africa
Kenya393228Africa
South Africa364223Africa
Chile563213Latin America
Peru533611Latin America
Colombia513613Latin America
Argentina494111Latin America
Mexico483516Latin America
Brazil364816Latin America
37-country median364219

Note: Percentages are calculated based on whether people say they use each of the following websites or apps: Facebook, Instagram, X (formerly known as Twitter), TikTok and Snapchat. Those who answered none of the social media platform use questions are not shown.
Source: Spring 2026 Global Attitudes Survey and survey of U.S. adults conducted Jan. 30-June 18, 2026.
“Across the Globe, People Increasingly Say Social Media Is Harming Democracy”
PEW RESEARCH CENTER

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