Mobilizers are more likely to be college educated and have higher incomes than the general public
% who are in each demographic category
Note: Mobilizers are one of four engagement groups from a cluster analysis that sorted Americans based on their responses to 19 questions about political activity, civic involvement, religious attendance and attention to news. Respondents who did not answer are not shown.
Source: Pew Research Center survey of U.S. adults conducted July 9-Dec. 5, 2025.
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
PEW-KNIGHT INITIATIVE
Mobilizers are more likely to be college educated and have higher incomes than the general public
% who are in each demographic category
| Group | College+ | Some college | HS or less |
|---|---|---|---|
| Mobilizers | 53 | 28 | 19 |
| All U.S. adults | 35 | 28 | 35 |
| $100K+ | $30K-<$100K | <$30K | |
| Mobilizers | 47 | 36 | 13 |
| All U.S. adults | 31 | 43 | 20 |
Note: Mobilizers are one of four engagement groups from a cluster analysis that sorted Americans based on their responses to 19 questions about political activity, civic involvement, religious attendance and attention to news. Respondents who did not answer are not shown.
Source: Pew Research Center survey of U.S. adults conducted July 9-Dec. 5, 2025.
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
PEW-KNIGHT INITIATIVE
