Digital display advertising revenue by format
Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars)
Note: Data from previous years is updated annually. Rich media other ads are those with interactive or audio/video components, but not full video. Sponsorship ads are those in which the advertiser sponsors content. Data for years prior to 2017 was compiled using a different methodology and is available in the 2018 archived fact sheet.
Source: eMarketer, U.S. Ad Spending Estimates, March 2023.
PEW RESEARCH CENTER
Digital display advertising revenue by format
Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars)
| Year | Banner ads | Sponsorship ads | Video ads | Rich media other |
|---|---|---|---|---|
| 2017 | $23,060,000,000 | $2,370,000,000 | $16,310,000,000 | $4,660,000,000 |
| 2018 | $28,380,000,000 | $2,520,000,000 | $23,500,000,000 | $5,590,000,000 |
| 2019 | $33,360,000,000 | $2,870,000,000 | $31,860,000,000 | $7,560,000,000 |
| 2020 | $39,170,000,000 | $3,170,000,000 | $42,470,000,000 | $8,450,000,000 |
| 2021 | $49,440,000,000 | $4,290,000,000 | $63,220,000,000 | $11,450,000,000 |
| 2022 | $47,560,000,000 | $4,490,000,000 | $73,760,000,000 | $10,850,000,000 |
Note: Data from previous years is updated annually. Rich media other ads are those with interactive or audio/video components, but not full video. Sponsorship ads are those in which the advertiser sponsors content. Data for years prior to 2017 was compiled using a different methodology and is available in the 2018 archived fact sheet.
Source: eMarketer, U.S. Ad Spending Estimates, March 2023.
PEW RESEARCH CENTER
