Around half of religious programming listeners have watched a movie, read a book they heard about there
Among U.S. adults who listen to religious audio programming, % saying they have ___ because it was promoted or talked about on the shows they listen to

Source: Survey of U.S. adults conducted June 9-15, 2025.
“Religious Radio Across America”
“Religious Radio Across America”
PEW-KNIGHT INITIATIVE
Around half of religious programming listeners have watched a movie, read a book they heard about there
Among U.S. adults who listen to religious audio programming, % saying they have ___ because it was promoted or talked about on the shows they listen to
| Behavior | Share who have done this | group |
|---|---|---|
| Watched a movie or read a book | 52% | 1 |
| Bought something | 25% | 1 |
| Donated to a cause or political candidate | 16% | 1 |
| Made changes to financial habits, such as spending or saving | 25% | 1 |
| Started attending or switched to a new religious congregation | 15% | 1 |
| Started a new religious practice, such as praying or reading scripture | 35% | 1 |
| Any of these | 66% | 2 |
Source: Survey of U.S. adults conducted June 9-15, 2025.
“Religious Radio Across America”
“Religious Radio Across America”
PEW-KNIGHT INITIATIVE