| Year | % of U.S. population ages 12 or older who have ever listened to a podcast |
|---|---|
| 2006 | 11% |
| 2007 | 13% |
| 2008 | 18% |
| 2009 | 22% |
| 2010 | 23% |
| 2011 | 25% |
| 2012 | 29% |
| 2013 | 27% |
| 2014 | 30% |
| 2015 | 33% |
| 2016 | 36% |
Note: Edison’s survey is conducted in January and February of each year. Source: Edison Research. “State of the News Media 2016”
