Frequency of health warnings by topic
% of posts that warn of a specific health harm, by topic
| Topic | Percent |
|---|---|
| All posts | 11 |
| Health policy | 46 |
| Men’s health | 38 |
| Medical conditions | 31 |
| Longevity | 27 |
| Mental health | 25 |
| Medical treatments | 25 |
| OTC medications or supplements | 22 |
| Healthy habits | 21 |
| Women’s health | 20 |
| Nutrition | 17 |
| Life experience | 15 |
| Personal appearance | 10 |
| Fitness | 8 |
Note: A post may discuss multiple health and wellness topics. Posts with a health warning contain claims that a specific health practice will cause a direct harm to physical or mental health.
Source: Pew Research Center analysis of 535,512 Instagram, TikTok and YouTube posts published by 6,334 health and wellness influencers from February to April 2026.
“What Do Health and Wellness Influencers Post About?”
“What Do Health and Wellness Influencers Post About?”
PEW RESEARCH CENTER
