Majority of Hispanic adults typically use their origin country to describe themselves
% of U.S. Hispanic adults who use __ most often to describe themselves

% of U.S. Hispanic adults who prefer the pan-ethnic term __ to describe people who are of Hispanic or Latino origin or descent

Note: Shares of respondents who didn’t offer an answer are not shown.
Source: National Survey of Latinos conducted Oct. 6-16, 2025.
PEW RESEARCH CENTER
Majority of Hispanic adults typically use their origin country to describe themselves
% of U.S. Hispanic adults who use __ most often to describe themselves
| Their origin/heritage, alone or combined with American (e.g., Mexican, Mexican American) | Hispanic/Latino/Latinx/Latine, alone or combined with American (e.g., Hispanic, Hispanic American) | American | ||
|---|---|---|---|---|
| All Hispanic adults | 53 | 27 | 18 | |
| % of U.S. Hispanic adults who prefer the pan-ethnic term __ to describe people who are of Hispanic or Latino origin or descent | ||||
| Hispanic | Latino | Latinx/Latine | No preference | |
| All Hispanic adults | 54 | 30 | 2 | 14 |
Note: Shares of respondents who didn’t offer an answer are not shown.
Source: National Survey of Latinos conducted Oct. 6-16, 2025.
PEW RESEARCH CENTER