Connectors are more likely than U.S. public overall to be 50+, White, college educated and higher income
% who are in each demographic category
* Estimates for Asian adults are representative of English speakers only.
Note: Connectors are one of four engagement groups from a cluster analysis that sorted Americans based on their responses to 19 questions about political activity, civic involvement, religious attendance and attention to news. White, Black and Asian adults include those who report being only one race and are not Hispanic; Hispanics are of any race. Respondents who did not answer are not shown.
Source: Pew Research Center survey of U.S. adults conducted July 9-Dec. 5, 2025.
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
PEW-KNIGHT INITIATIVE
Connectors are more likely than U.S. public overall to be 50+, White, college educated and higher income
% who are in each demographic category
| Group | Ages 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Connectors | 10 | 28 | 26 | 35 |
| All U.S. adults | 19 | 34 | 24 | 23 |
| White | Hispanic | Black | Asian* | |
| Connectors | 70 | 11 | 9 | 5 |
| All U.S. adults | 59 | 18 | 11 | 6 |
| College+ | Some college | HS or less | ||
| Connectors | 52 | 27 | 20 | |
| All U.S. adults | 35 | 28 | 35 | |
| $100K+ | $30K-<$100K | <$30K | ||
| Connectors | 45 | 42 | 8 | |
| All U.S. adults | 31 | 43 | 20 |
* Estimates for Asian adults are representative of English speakers only.
Note: Connectors are one of four engagement groups from a cluster analysis that sorted Americans based on their responses to 19 questions about political activity, civic involvement, religious attendance and attention to news. White, Black and Asian adults include those who report being only one race and are not Hispanic; Hispanics are of any race. Respondents who did not answer are not shown.
Source: Pew Research Center survey of U.S. adults conducted July 9-Dec. 5, 2025.
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
“How Americans Are Engaged With News, Politics, Religion and Civic Life”
PEW-KNIGHT INITIATIVE
