Awareness of data centers varies by demographic, political group
% of U.S. adults who say they have heard or read __ about data centers
* Estimates for Asian adults are representative of English speakers only.
Note: Those who did not answer are not shown. White, Black and Asian adults include those who report being only one race and not Hispanic. Hispanic adults are of any race. Family income tiers are based on adjusted 2024 earnings.
Note: Those who did not answer are not shown. White, Black and Asian adults include those who report being only one race and not Hispanic. Hispanic adults are of any race. Family income tiers are based on adjusted 2024 earnings.
Source: Survey of U.S. adults conducted Jan. 20-26, 2026.
PEW RESEARCH CENTER
Awareness of data centers varies by demographic, political group
% of U.S. adults who say they have heard or read __ about data centers
| Population | Group | A lot | A little | Nothing at all |
|---|---|---|---|---|
| U.S. adults | U.S. adults | 25% | 50% | 25% |
| Men | Gender | 34% | 49% | 17% |
| Women | Gender | 16% | 50% | 33% |
| White | Race/Ethnicity | 25% | 51% | 23% |
| Black | Race/Ethnicity | 23% | 45% | 31% |
| Hispanic | Race/Ethnicity | 20% | 46% | 33% |
| Asian* | Race/Ethnicity | 34% | 50% | 16% |
| College grad | Education | 33% | 52% | 15% |
| Non-college grad | Education | 21% | 49% | 30% |
| Upper income | Income | 40% | 48% | 11% |
| Middle income | Income | 25% | 52% | 23% |
| Lower income | Income | 18% | 47% | 35% |
| Urban | Community | 28% | 48% | 24% |
| Suburban | Community | 27% | 51% | 22% |
| Rural | Community | 19% | 49% | 31% |
| Rep/Lean Rep | Party ID | 23% | 51% | 26% |
| Dem/Lean Dem | Party ID | 28% | 51% | 21% |
* Estimates for Asian adults are representative of English speakers only.
Note: Those who did not answer are not shown. White, Black and Asian adults include those who report being only one race and not Hispanic. Hispanic adults are of any race. Family income tiers are based on adjusted 2024 earnings.
Note: Those who did not answer are not shown. White, Black and Asian adults include those who report being only one race and not Hispanic. Hispanic adults are of any race. Family income tiers are based on adjusted 2024 earnings.
Source: Survey of U.S. adults conducted Jan. 20-26, 2026.
PEW RESEARCH CENTER
