Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels | Pew Research Center

July 7, 2026

U.S. Hispanics Are Divided on Whether Their Identity Helps or Hurts Them in America

Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels

Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels

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Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels

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U.S. Hispanics Are Divided on Whether Their Identity Helps or Hurts Them in America
Most U.S. Hispanics see being Hispanic as extremely or very important to who they are … but they are divided on whether being Hispanic helps or hurts in getting ahead in America
About one-third of Hispanics say they’ve been discriminated against by someone who is not Hispanic
Hispanic Republicans and Democrats differ on whether being Hispanic helps in getting ahead
53% of U.S. Hispanics refer to their country of origin when describing their identity
Majority of Hispanics prefer ‘Hispanic’ over ‘Latino’
84% of Hispanics have used a pan-ethnic term to describe themselves at least once in their lives
Many Hispanics refer to themselves by their country of origin
A majority of Hispanics prefer ‘Hispanic’ over other pan-ethnic terms
About half of Hispanics say they think of themselves as ‘a typical American’
In 2025, 57% of Latino Trump voters said what happens to other Latinos doesn’t affect what happens to them
In 2025, a majority of Trump voters said being Hispanic neither helps nor hurts them get ahead in America
Being Latino is less important to Latino Republicans and Trump voters than it is to Latino Democrats and Harris voters
Hispanic Trump voters most often describe themselves as ‘American’ while Harris voters use a wider mix of identity labels
Hispanic identity is less important to U.S.-born Hispanics than to immigrants
Hispanic immigrants most often use their country of origin to describe themselves, while later generations are more likely to say they’re ‘American’
Later generations of Hispanics are more likely to see themselves as ‘a typical American’
Demographics of 2024 Hispanic voters and nonvoters
Invitation and reminder dates for web respondents, ATP Wave 181
American Trends Panel weighting dimensions
Sample sizes and margins of error, ATP Wave 181
Final dispositions, ATP Wave 181
Cumulative response rate, ATP Wave 181