Half of adults under 50 get information from health and wellness influencers | Pew Research Center

May 5, 2026

Moms, Coaches, Doctors, Entrepreneurs: Who Are America’s Health and Wellness Influencers?

Half of adults under 50 get information from health and wellness influencers

Half of adults under 50 get information from health and wellness influencers

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Half of adults under 50 get information from health and wellness influencers

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Moms, Coaches, Doctors, Entrepreneurs: Who Are America’s Health and Wellness Influencers?
Half of adults under 50 get information from health and wellness influencers
Vast majority of health and wellness influencers are on Instagram
41% of health and wellness influencers say they have a background as a health care professional
Nearly two-thirds of health and wellness influencers are women
Health and wellness influencers who are men are more likely to say they’re conventional medical professionals
Around 1 in 10 health and wellness influencers have more than 1 million followers