Topical knowledge is more important to Americans than organizational affiliation or education for the people they get news from | Pew Research Center

August 11, 2025

1. What do Americans want from their news providers?

Topical knowledge is more important to Americans than organizational affiliation or education for the people they get news from

Topical knowledge is more important to Americans than organizational affiliation or education for the people they get news from

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Topical knowledge is more important to Americans than organizational affiliation or education for the people they get news from

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1. What do Americans want from their news providers?
Americans value honesty, intelligence and authenticity in the people they get news from – but not popularity
Most Americans agree the people they get news from should report it accurately, but there is less consensus about other job functions
Democrats are more likely than Republicans to say the people they get news from should fulfill watchdog or advocacy roles
Topical knowledge is more important to Americans than organizational affiliation or education for the people they get news from