Google users are less likely to click on a link when they encounter search pages with AI summaries | Pew Research Center

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July 21, 2025

Google users are less likely to click on links when an AI summary appears in the results

Google users are less likely to click on a link when they encounter search pages with AI summaries

Google users are less likely to click on a link when they encounter search pages with AI summaries

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Google users are less likely to click on a link when they encounter search pages with AI summaries

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Google users are less likely to click on links when an AI summary appears in the results
AI summaries have a larger share of links to Wikipedia and .gov sites than standard search result pages do
Questions and longer search queries are more likely to produce AI summaries
Google users are less likely to click on a link when they encounter search pages with AI summaries