Minimal gender gap among news influencers on TikTok compared with other sites | Pew Research Center

November 8, 2024

3. A profile of news influencers: Gender, politics and more

Minimal gender gap among news influencers on TikTok compared with other sites

Minimal gender gap among news influencers on TikTok compared with other sites

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Minimal gender gap among news influencers on TikTok compared with other sites

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3. A profile of news influencers: Gender, politics and more
Nearly two-thirds of news influencers are men
Minimal gender gap among news influencers on TikTok compared with other sites
More news influencers explicitly say they are right-leaning than left-leaning
News influencers who explicitly lean right outpace those who publicly identify with the left across social media sites, except on TikTok
TikTok stands out for the share of news influencers who express LGBTQ+ support or identity