Oversampling is used to study small groups, not bias poll results
As oversampling and its possible effect on presidential polls are spotlighted ahead of Election Day, learn more about this practice and how pollsters adjust for it.
Numbers, Facts and Trends Shaping Your World
As telephone interviewing costs continue to rise and cellphones represent an increasing share of survey samples, survey researchers are exploring approaches to make these designs more cost-effective.
The two parties look less alike today than at any point over the last quarter-century.