Numbers, Facts and Trends Shaping Your World

Read our research on:

2009

  • report

    Generational differences in online activities

    Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online.

  • short reads

    Need that Computer and Cellphone

    Computers are deemed a necessity by just half (51%) of the adult public, and cell phones by 49%. But both of these products are making a swift climb up the necessity scale.

  • short reads

    The Simple Life

    Fully a third of people living in rural areas see five or fewer widely held consumer products as necessities rather than luxuries.

  • short reads

    Heaven: Not a Gated Community

    Most Americans who claim a religious affiliation think many religions, not just their own religion, can lead to eternal life.

  • short reads

    Gain to Believe In

    Roughly half of Americans say people like themselves would gain influence under the Obama administration.

  • report

    Smithsonian 2.0

    How can museums and libraries adjust to the new media ecosystem?