Numbers, Facts and Trends Shaping Your World

Read our research on:

2008

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    The Bounce Effect

    There is little doubt that the fall campaign begins in earnest with McCain having gained the momentum. How good an indicator is this of where the electorate is headed on Nov. 4?

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    McCain’s Image Improves – With Big Assist From Palin

    Summary of Findings The American public paid a lot of attention to the presidential campaign last week as the Republican Party took center stage. More than half watched at least some television coverage of the Republican convention in St. Paul, and the speech by GOP vice presidential nominee Sarah Palin stands out as the highlight […]

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    Hispanic Student Growth

    The increase in Hispanic students in the nation’s public schools accounts for 60% of the total growth in public school enrollment from 1990 to 2006.

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    Leadership and Gender

    Only 6% of Americans say women make better political leaders than men.

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    Defense is a Man’s Job

    Overwhelming margins see men as better able to hand national security issues.

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    Economy Tops Terrorism as a Voting Issue

    87% of registered voters now say the economy will be “very important” to their vote compared with a still high 72% of who say terrorism is a top issue for them.